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Copyright 10 Creative Ltd
Copyright 10 Creative Ltd
Copyright 10 Creative Ltd
Copyright 10 Creative Ltd
Copyright 10 Creative Ltd

January 2012

Our take on Olympic branding PyeongChang 2018

This was not a real client, more an experiment into how we would approach Olympic branding should we ever be asked (anyone...?). We took it seriously, did our research, looked at all previous Olympic brands (our favourites being the iconic Munich 1972, and Chicago 2016 - a losing candidate city), and worked with a clear vision of what should be required to answer such a high profile brief.