52 North

The new benchmark in healthcare

When we met, the 52 North Health team had an exciting product called Neutrocheck™, and a bold vision for more to come. But they needed help creating a strong parent brand that could convey their expertise and ethos.

We aligned with their key stakeholders to understand the underlying needs, and long term trajectory of the business.

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We created a robust identity that captured the collaborative, friendly and creative nature of the team, as well as the heritage, science and excellence which their name evokes.

Leveraging the concept of coordinates, we created a symbol that represents multiple parties in collaboration, while echoing the form of the OS Benchmark symbolising their position as the new benchmark in healthcare. This forms the basis for their unique visual language, and along with colour allows us to expand the brand into product brands such as Neutrocheck™.

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