FocalPoint is a positioning company transforming the capability of GPS systems worldwide. We met them at a crucial moment in their growth as they shed their start up culture and scaled into a higher gear. We needed to create a brand that did justice to their revolutionary technology but also reinforced their commercial capability.
We chose a mono-linear geometric sans-serif font that has the familiarity of Helvetica but with a very strong style. The ‘g’ and ‘t’ are also wonderfully reminiscent of street corners. Our colour palette builds from blue, which represents trust across all cultures globally, but scales towards the darker end of the spectrum to capture the brand's discipline, restraint and focus. In photography we use strong images with a grandeur of scale that shows the importance of the problem solved by FocalPoint.