Riverlane is a company pioneering quantum computing software. When Steve Brierley (founder) came to us he was in the early stages of starting Riverlane. He wanted a brand that stood apart from the hype of the category yet still captured the intense power of Riverlane’s extraordinary solutions. Through our initial brand workshop, we established the only way to achieve this ambition was to build the brand on absolute truth: so we immediately set ourselves the task of attempting to understand quantum computing.
After a deep dive into the research with the team at Riverlane, we realised the brand identity must somehow capture the tangible / intangible, certain / uncertain reality of quantum probability.